Tips Mempromosikan Toko Online

Tips Mempromosikan Toko Online

Tips Mempromosikan Toko Online
Tips Mempromosikan Toko Online

Jika kalian memiliki toko online atau sedang ingin membangunnya, tentunya kalian ingin toko online kalian dikunjungi banyak pengunjung. Salah satu cara agar toko online kalian ramai pengunjung adalah dengan mempromosikan toko online kalian tersebut. Sebab toko online yang ramai pengunjung, umumnya bisa mendapatkan traffic. Sebenarnya, untuk mendapatkan traffic tidaklah sulit, yang sulit adalah bagaimana mendapatkan traffic yang tertarget sehingga menghasilkan konversi penjualan pada toko online.

Membangun traffic sendiri merupakan tantangan untuk para pebisnis online yang prosesnya bisa sangat memakan waktu—berbeda ketika kalian membangun website. Sebab membangun website toko online saat ini memang tidak sulit, ada banyak platform untuk toko online yang bisa digunakan. Jika kalian ingin mendapatkan traffic, kalian harus rajin untuk mempromosikan toko online kalian.

Berikut beberapa tips yang bisa dilakukan untuk mempromosikan toko online kalian:

1. Menggunakan sosial media

Mempromosikan toko online lewat sosial media merupakan salah satu cara efektif untuk mendapatkan traffic. Dengan aktif di sosial media seperti Twitter atau Instagram, kalian bisa mempromosikan produk yang kalian jual secara online. Caranya mudah, cukup dengan memberikan tautan ke website toko online Anda.

2. Submit ke web portal

Selanjutnya, kalian bisa mempromosikan toko online kalian dengan submit ke web portal. Ada begitu banyak portal website yang mengijinkan penggunanya untuk berpromosi. Baik itu dalam bentuk social bookmark atau berbentuk direktori alamat. Portal semacam ini sangat bermanfaat sebagai media promosi dan branding website Anda.

3. Menggunakan paid traffic

Metode ini adalah cara mempromosikan toko online secara cepat. Kalian bisa menggunakan Google Adwords jika menggunakan cara ini. Google Adwords adalah fasilitas iklan yang diberikan oleh Google di mana para pemasang iklan dapat beriklan pada hasil pencarian Google.

Ketika kalian beriklan di Google Adwords, kita bisa beriklan untuk membidik kata kunci tertentu. Contoh, Anda berjualan mobil lalu Anda ingin beriklan di Google, maka kalian dapat memasang iklan dengan kata kunci “jual mobil”. Selain Google Adwords, ada banyak provider PPC lain yang juga melayani program ini. Tak ada salahnya kalian mencoba satu per satu.

Demikianlah tips untuk mempromosikan toko online Anda. Selamat mencoba!

11 thoughts on “Tips Mempromosikan Toko Online”

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